Maxi Cosi

Overview

Our company was tasked with creating the visual effects for two commercials for the renowned North American brand, Maxi-Cosi. From concept to completion, we developed high-quality visual effects that enhanced the brand's message and captured its core values. Working closely with director of photography John Engstrom and producer Santiago Igarzabal, we ensured every detail was carefully crafted to align with the brand’s focus on safety and innovation. The result was two visually striking commercials that effectively resonated with the target audience.

Challenges & Approach

This production posed several challenges, particularly in the seamless stitching of multiple takes filmed using a techno-crane motion control system. Ensuring smooth integration of these complex shots required precise timing and meticulous attention to detail. Additionally, we were tasked with creating a large number of 2.5D environments, as well as fully immersive 3D backgrounds, which demanded both technical expertise and creative vision. The complexity of these elements required careful coordination and problem-solving to ensure flawless execution, delivering a polished final product that met the high standards of the brand.

The result

The final result of the production was a seamless blend of real and virtual sets, with naturalistic lighting and beautiful colors that enhanced the overall visual appeal. The integration of live-action footage with the digital environments was flawless, creating a polished and immersive experience. The client and brand were extremely satisfied with the outcome, particularly impressed by our ability to accommodate last-minute modification requests without compromising quality. Our team’s flexibility ensured the project met and exceeded expectations, delivering a stunning commercial that truly reflected the brand’s essence.