Galeries Lafayette

Overview

Our company was selected by the renowned French retail chain, Galeries Lafayette, to create highly photorealistic 3D digital doubles of 15 luxury fashion items, including shoes and bags from iconic brands. The task involved capturing every intricate detail of these products to produce precise, lifelike 3D models. Once the digital doubles were created, we used them to craft a series of dynamic videos that showcase these items in stunning visual quality. The project aimed to offer an immersive, high-end digital experience for customers, blending cutting-edge technology with the elegance of premium fashion.

Challenges & Approach

One of the main challenges in this production was achieving the highest standards of photorealism while maintaining a low polycount that allowed for real-time display and fast rendering of the models. Balancing these two factors required expert knowledge in optimizing topology, textures, and shaders to ensure that the digital doubles would look lifelike without compromising performance. The core expertise of our team was crucial in fine-tuning these aspects, leveraging the unique capabilities of Unreal Engine 5, especially Nanite and Lumen. Nanite allowed us to render incredibly detailed geometry at an efficient level, while Lumen's dynamic lighting and global illumination delivered highly realistic visual effects, all while keeping the models optimized for smooth, real-time performance.

The result

The result of this production was a series of highly photorealistic videos that were virtually indistinguishable from actual photos of the items, showcasing them in stunning detail. These videos were displayed alongside the product images on the Galeries Lafayette website, providing an immersive and dynamic shopping experience for customers. These lifelike visuals led to a remarkable increase in engagement. As a direct outcome of these videos, the online sales for the 15 featured items doubled, demonstrating the powerful impact of high-quality digital content in driving consumer purchasing decisions.